Posted: 09 November 2020
Written by: Celia Orozco Cirimbilli
GRC Parfum is more than a fragrance house. It is, as the CEO said, “a magical world. Every day brings a new note. Every day has a different scent. We create something that didn’t exist”.
An Italian touch
Born in 1998, the company remains to this day family owned. It has raised itself to the point of becoming the leading Italian fragrance house. At its helm two generations working side by side, Letizia Corlazzoli, shareholder and Operations Director, and Silvano Corlazzoli, Chief Executive Officer. For over 20 years, and with a constant desire to expand, we have created bespoke fragrances with an Italian touch.
Our mission: to give voice to our customers’ insights and desires by transforming them into fragrances, essences and emotions.
Our values:
– A wealth of precious tradition to be reinterpreted into a new vision.
– An ethical approach towards our employees, our customers and the environment.
– A drive to constantly innovate.
– And reliability to ensure our customers the best response to their requests.
GRC Parfum in numbers
Catering to the needs of over 800 customers, we are present in more than 30 countries. Spread over 10,000m2, our site uses renewables energy which covers 50% of our requirements. The factory, built vertically, benefits from gravity and therefore consumes electrical energy sparingly, reducing our environment impact. We also adhere to all the norms and follow all the processes needed to guarantee quality of products and life.
To always answer our customers’ briefs to the best of our capacities, we have invested in a second automated production line, allowing us to increase our production by 50% and guaranteeing shorter lead times. In 2018, the testing facilities have been remodeled, providing the development team the possibility to evaluate more fragrances at once. GRC Parfum has also increased their staff by 25% in the last year, reinforcing key departments, in order to satisfy all demands.
Looking towards the future
In 2019, we have declared a financial year reaching 31million Euros. As challenging as 2020 has been, we are proud to say that we have been able to carry on responding to all the clients’ requests and orders. We are now looking towards the future, where we will keep on innovating and expanding our horizons. One of our primary goals is to remain family owned and keep cultivating the family spirit that characterizes our company. We will consolidate our leadership and look for new ways to reduce our carbon footprint. We are looking into a possible collaboration with the B Corp corporation, thus rending us one of the few Italian company with the certification . Finally, we will as always support charities close to our heart. We look forwards taking on new challenges.