Pets: modern, trendy and fashionable.

Posted: 13 November 2020
Written by: Maria Giampetraglia

 

During the quarantine time, people spent a lot of time with their pets. Dogs, cats, and little birds have become an important part of the family. They fulfill us with their unconditional love and make feel us unique and special. Some people have intensely deep relationships with their pets which provide the reassurance of companionship. And, on top of it, the feeling of caring for something and being needed.

 

A market always bigger.

The industries have understood the business opportunity this new tendency represent. Therefore, they’ve launched a wide offer of products: functional foods for wellness, human desserts for dogs, pet safe cleaners, odour removal solutions, air puryfiers, subscriptions to customized products and pet cosmetics, such as fragrances and toiletries.
According to the 2019 Italian Report by Eurispes, compared to previous years, it was recorded a significant increase in average spending for domestic animals. The part of those who invest less than €30 per month (17.8%) decreases, but, there is an increase in the number of those who invest between 51 and 100 (33.2%) and, above all, between 101 and 200. Furtheremore, the last-mentioned have gone from being 8.1% of the sample in 2018 to 14.5% in 2019; also, the expenditure from 201 to 300 € concerns 3.7% in 2019 compared to 2.2% in 2018.

 

The expenditure on animal wellness is growing.

The afore mentioned situation signal indicates a greater and widespread interest in the care and welfare of your animal, with higher quality food and more frequent veterinary care. In fact, 25.8% declared to buy food supplements for their animals, 22.2% organic food and 13.1% homeopathic drugs.

This products’ category has the same strict standards that today’s consumers seek out for themselves – organic ingredients and clean formulations, created with respect for the pet. Moreover, products are also highly specialized, with hair care, skin care, make-up, and well-being products targeted at pets.
Also, as pets turn into family members, plant-based ingredients become the center of discussion in order to ensure their safety as well as their efficacy. Seventh Generation, for exemple, is all about making household and lifestyle products healthy for our family and pets.

 

Fashion reinvents itself.

In the fashion, it means ditching fur and animal derivates but also celebrate natural colors and textures inspired by impeccably groomed, pedigree animals. Similarly, luxurious textures take inspiration from stylish pet collars and haute saddlery, while surfaces are sleek and molded, appearing contemporary and minimal thanks to the absence of a leather grain. Double and triple running stitches add details and elegance to edges. Openings are seamless, while handle details are molded and minimal.

Pets also instill a healthier lifestyle. In fact, as these must be walked regularly, owners have to go outdoor and can exercise. The possibility to reconnect with nature will be even more pertinent than before the crisis as it constitutes a way to boost the immune system and well-being. Humans share their precious soulmate pet’s way of life and vice versa. By encouraging time outside to experience the environment, people can rediscover their spirit animal.

 

Pets in social media.

Lastly, one of the latest trends, the boom of super popular social media accounts. Here the animals promote, in photos and videos, promotional offers worth over 2000 dollars per post.