Posted: 06 May 2021
Words: Maria Giampetraglia
Over the past few years, the modern world has become more focused on health, wellness, and sustainability. We are more conscious of the impact our way of life has on the planet resources and that some products can be harmful to us. Consequently, consumers have been looking to better understand the products they buy.
Clean beauty, the concept
Health-conscious consumers are drawn to beauty products claiming to be natural, organic, and fresh, reflecting the shift towards “clean label” products. With a philosophy where less is more, clean beauty is the big trend of the coming months. It is an approach where the ingredients used in the cosmetics are selected for their properties, a vision based on transparency, authenticity, and the desire to make a difference.
Cosmetics created with natural formulations and with ingredients easily recognizable on labels are considered more trustworthy or “safe” compared to conventional ones, while organic claims appeal to people wanting to avoid chemicals. This will become an important method for brands to improve their sustainability credentials and to engage younger consumers.
In order to meet our customers’ demands, and minimize the impact on the environment, GRC has accepted the challenge clean beauty. In addition to the COSMOS, AIAB and BIOS certified fragrances that we already provide, our perfumers’ team has dedicated itself to the creation of a new line of clean fragrances. And like all our perfumes, they comply with high quality standards and are subject to strict guidelines and to a blacklist of ingredients.
Our clean standards
Safe for health
No Phototoxic Substances
No PROP65 Substances
No Aquatic pollutants
No Substances disruptive for ozone layer
No substances from endangered species
No SLS and SLES
No Nitro or Polycyclic musks
No Animal derived ingredients
With this new range of clean fragrances, we hope to keep giving to our customers new ways to express their desires and insights.